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Exhibitions are an effective and sustainable way of doing business

Exhibitions have stood the test of time as a sustainable and effective way of doing business, by being:
- Instruments to market goods and services. This is especially the case for small and medium enterprises
- Great investments, attracting market influencers who spend more, talk to more people and recommend more brands
- Exhibitions are a ‘face-to-face’ medium, adding the unique ‘human element’ and are instrumental to building business contacts
- They are powerful tools to create customer satisfaction and loyalty by providing memorable experiences

Exhibitions have a substantial impact on the industry they are operating in, for example, exhibition can:
- Facilitate the exchange of knowledge and co-operation, leading to creating idea and projects, which can impact market sectors
- Exhibitions have the power to help new industries to develop
- They support the development of trade and are an instrument of internationalisation

Exhibitions contribute to economic and social developments both locally and globally. At a regional / country level, exhibitions:
- Support the growth of productivity
- Create new workplaces, both within the exhibition industry and to tourism related activities
- Boost economic and infrastructure development
- Can be a tool for attracting investment for a country

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